Running a successful ecommerce site can seem like a daunting task. You have to be able to connect with customers, and convince them to buy. You have to build relationships hopefully lasting ones. It’s a business model that, when executed properly contributes to make a social impact. But how do you make it work? There are a number of factors that make up a site.
Successful eCommerce Site Features: Branding and Design
Your name is the result of every aspect of your business. The qualities people find on your website will be synonymous with your name, so it is important for your customers to know who you are. This especially helps them spread the word to their friends and family.
A clean, intuitive website will help to draw customers to your business. It should always be easy to find the pages so they must be organized in a logical fashion. Spend enough time thinking about navigation from the customer’s perspective and make sure the back button is never necessary (think about links instead).
A no brainer. A successful ecommerce site will include all of the functions that actually make online purchases possible: user friendly shopping cart, search box, payment options; all easily accessible and/or editable until completion of the order. Explore your options for engaging and re-engaging with customers via your ecommerce site.
Most potential customers are not browsing from a desktop computer anymore. Mobile devices have become the channel of choice for most things online. If you want to earn their business, it’s important to have a responsive website, so navigation is not counterintuitive.
Successful eCommerce Site Features: User Experience Focus
In order to draw success, it’s important to make customers feel comfortable. Offering special deals and discounts can attract customers. Deals on quality products reassure them that their hard earned money is not wasted. Clubs/memberships make customers feel like part of a team and that they’ll always be taken care of. This is arguably the best technique to build loyalty (along with consistent quality and service).
Names are important- and not just the name of your site. Associating with popular brands can help your business gain credibility, especially if it is just getting off the ground.
As a business, you want to be involved with the issues your customer cares about. By being informed and letting your audience know that you support and care for the same things, you can build rapport.
Social Media Elements
As technology continues to improve, social media become more and more popular. To keep an edge, it’s important to have connections to social media in advertising and marketing. Be where your audience is.
It’s important to listen to customers; if they do not feel their voices are heard, they are not likely to return. A successful ecommerce site must offer customers a place to give their feedback.
Tying in with the points of social media and customer input, it’s important that your website relate to customers by allowing them to customize what they see. Customers enjoy options like ‘suggested items’ and ‘wishlist’ building, thus personalizing their experience and enabling you to build rapport.
Building a successful ecommerce site can take a lot of work, but if you keep track of all the important things (re: put the customer first) it’s easily possible to establish rapport and thrive.
Carts Guru can help your ecommerce site stay successful and recover lost revenue today.
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