Strengths and Weaknesses of eCommerce versus Brick-and-Mortar

You may already be familiar with the benefits of an online retail store, but do you really know what the true strengths and weaknesses of eCommerce are versus a traditional storefront? We present a side-by-side comparison. You decide for yourself if the strengths and weaknesses of eCommerce are convincing enough to overtake the brick-and-mortar models….

10 Essential Features of a Successful eCommerce Site

  Running a successful ecommerce site can seem like a daunting task. You have to be able to connect with customers, and convince them to buy. You have to build relationships hopefully lasting ones. It’s a business model that, when executed properly contributes to make a social impact. But how do you make it work?…

5 Tips to Improve eCommerce Shopping Cart Features

eCommerce shopping cart features have the potential to further improve the consumer experience. As an eCommerce operator, you are no less a consumer, and possibly an aficionado of online shopping (we’d hope you don’t abandon your cart too often!). So, put yourself in the customer’s chair. What would you like to see? Product-Oriented eCommerce Shopping…

Cart Abandonment Recovery: Why You Need a Segmentation Strategy

With the ever increasing proliferation of online shopping, strategies for cart abandonment recovery are becoming more and more relevant every day. While online shopping brings convenience to the consumer, in only brings a profit to the seller if the consumer follows through with the sale. This completion, however, often is not the case. A segmentation…

Struggling with high cart abandonment rates? Revamp your #retargeting strategy by going #multichannel with Carts Guru today.
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Looking to build a 1 on 1 relationship with your lost customers? Retarget using Facebook #Messenger in your #multichannel strategy! https://t.co/0lvvuyAvmi

#Facebook #Messenger, the hottest channel for your #remarketing strategy: how to jumpstart your Facebook Messenger campaigns: https://t.co/OQdEwobBhS

Tired of low email conversion rates? Expand your reach by going #multichannel today! Convert more clients now here : https://t.co/CIvLLvqEbr

#Facebook #Messenger, the hottest channel for your #remarketing strategy: how to jumpstart your Facebook Messenger campaigns: https://t.co/wxFRheDukP

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Retail eCommerce Sales: What the First Quarter of 2016 Tells Us

During the first quarter of 2016, retail eCommerce sales accounted for about 7.7% of total sales in the United States. While that may not seem like a substantial amount, the gross total of sales, ending March 31st, amounted to around $86.3 billion, when factoring out automobile, gas, and food service purchases. That is a 15.1%…

Exploring Retargeting Scenarios And Analyzing Performance

Retargeting scenarios can range in efficacy and usefulness depending on how they are used and implemented. Your business is probably already exploring smart and innovative digital remarketing methods, but technology is growing with every passing moment. Here are few ways you can gain that competitive edge you’ve been looking for. Dive Deeper: Retargeting Solutions You…

What Should Your eCommerce Marketing Strategy Include?

A goal without a plan is just a wish, and the goal of a successful eCommerce marketing strategy takes careful planning and execution. Haphazardly applying random ideas to your online store and expecting results is wishful thinking. ECommerce is more than just having a product to sell; eCommerce is taking methodical steps to create a…

Bull’s Eye:The Do’s and Don’ts of Retargeting Marketing

Retargeting marketing defines the difference between salespeople and marketers. Salespeople focus on conversions while marketing people focus on… marketing? Marketing should be directly linked to conversion optimization: no one in this day and age is going to buy into a business because of a generally projected ad campaign. Here are a few do’s and don’ts…

Retargeting Abandoned Shopping Carts: Manage Your Campaigns

Successfully retargeting abandoned shopping carts depends on how well you identify the reason a customer left it behind. Different reasons warrant different campaigns, focused on where the customer is in their shopping journey. Careful crafting and application of each campaign is a siren’s song to abandoned shopping carts. Retargeting abandoned shopping carts: early abandoners A…

What Shopping Cart Abandonment Can Teach You

E-commerce shopping cart abandonment is like a shopper leaving a full grocery cart in the middle of the store and walking out. It happens more often online than in brick-and-mortar stores, and for different reasons. Shopping cart abandonment has many lessons to teach about shoppers and their motivations, with the end goal being more completed…

Struggling with high cart abandonment rates? Revamp your #retargeting strategy by going #multichannel with Carts Guru today.
https://t.co/Zc3kdV9VZn

Looking to build a 1 on 1 relationship with your lost customers? Retarget using Facebook #Messenger in your #multichannel strategy! https://t.co/0lvvuyAvmi

#Facebook #Messenger, the hottest channel for your #remarketing strategy: how to jumpstart your Facebook Messenger campaigns: https://t.co/OQdEwobBhS

Tired of low email conversion rates? Expand your reach by going #multichannel today! Convert more clients now here : https://t.co/CIvLLvqEbr

#Facebook #Messenger, the hottest channel for your #remarketing strategy: how to jumpstart your Facebook Messenger campaigns: https://t.co/wxFRheDukP

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