Optimize Facebook Ads to Recover Abandoned Carts

 

A multi-channel retargeting strategy is key to reaching customers and recovering abandoned shopping carts. But the key word here is strategy: a well-thought-out retargeting campaign makes the most out of each channel’s strengths. Carts Guru’s new Facebook ads optimization feature helps businesses leverage the power of social media and get the most out of their Facebook advertising budget.

 

 

So how does it work?

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9 Tips for Improving the eCommerce Checkout Process

According to a 2016 comScore survey, US shoppers now make over half their purchases online. They’re turning to the internet for a quick and convenient shopping experience, and e-Commerce merchants must be able to deliver on those expectations. As e-Consumers yourselves, you’ve probably noticed some sites make checking out easier than others. The following nine tips should help you understand why they worked and how you can apply the same techniques to your site to avoid shopping cart abandonment. 

 

 

First impressions: eCommerce Checkout Strategies
Most of us do the majority of our internet shopping with our eyes. Therefore, the order of checkout process pages can make or break a site’s conversion rate. As customers approach checkout, your site should be free of obstacles and confusing navigation. You don’t want to give people time to change their minds, but you also don’t want them to feel nervous about trusting you with their personal information. Focus on checkout design that sticks to the point.

Keep content relevant
Content may be king, but don’t create a tyranny. Using too much text, distracting buttons or banners will kill your shoppers’ attention. They’ve already placed items in their cart, so at this point, just focus on getting them through checkout, not telling your brand story.

Indicate progress status
No matter how streamlined your checkout process is, customers will appreciate knowing how many steps they have left until their purchase is complete.

Keep it short and sweet
Not many sites manage to have just a single checkout page – but they’re the ones that convert the best. Have a look at their beautifully simple eCommerce checkout strategies that reduce clicks to increase conversion.

Show the important stuff
Your shoppers should be able to see what they’ve added to their cart, including the total, at every step of checkout.

Show you’re trustworthy
In our age of scams and identity theft, security seals are more important than ever. Their absence on a site is suspicious and proven to contribute to cart abandonment.

Eliminate the need for a “back” button
Give visitors the opportunity to review orders, modify content, edit personal information or continue shopping without the need to back click.

Be polite and say thank you
Your customer has just completed a sale. Congratulations. But wait, you’re not quite finished. After you’ve captured customer data and collected payment, thank your customers. They make your business run, after all. This will reassure them that their order is being processed – it also gives you one last chance to upsell and cross-sell, so take advantage.

Check out these checkout pages

Ready to improve your checkout process? Have a look at some of these attractive and efficient checkout pages. It’s not because they’re leading eCommerce retailers that they can build a great checkout page – it’s because they’ve taken the time to think through the different stages of checkout and apply best practices where it counts. Now it’s your turn.

Carts Guru is a comprehensive retargeting solution designed to increase cart abandonment conversion. The only product that allows you to use email, SMS and automated calls separately or in combination, so your target is precise and easily engaged.

Increase Upsell by up to 15% with Product Recommendations

If you’re using a retargeting solution to bring customers back to their abandoned baskets, then you’re already well on your way to recovering lost revenue. But what if you could increase the value of that potential revenue? With Carts Guru’s brand new Product Recommendation feature you can.

Check it out: now when you send an email to remind clients they have items waiting, you can add personalized product recommendations based on their shopping history. Not only do you improve your chances of recovering that lost basket, but you can actually increase its value.

 

 

So how does it work? (more…)

Understand Cart Abandonment – and How to Avoid It

According to the U.S. Census Bureau, over 200 million American consumers drove a total online sales volume of nearly $250 billion in 2015. But almost 670 million online users added one or more product to their basket without finalizing the purchase. While this represents enormous potential revenue, not every online shopper is an online buyer. This is an important distinction to keep in mind when it comes to the real value of an abandoned shopping cart.

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En manque d'inspiration pour #optimiser vos #performances sur votre #e-shop: @cartsguru et tous les essentiels @PrestaShop selon @bigmoustache ici: https://t.co/5FCRWo5hd3

No one likes riding solo... Convert to #multichannel #retargeting today. Your abandoned carts will thank you!

Struggling with #cart #abandonment? Learn why best marketers go #mutlichannel
https://t.co/J7R4rDqRoO

+8% CTR on Facebook Ads with @cartsguru? It’s true, you’re not dreaming! #Retarget your most engaged visitors in two quick clicks.

Carts Guru is looking for new talents! Jumpstart your career 🚀
#jobs #WeHire #javascript #developers #wehire
https://t.co/V0qaM7BbIS

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Are SMS Triggers the New Answer to Retargeting?

*Ping* 20% off today only! Code SPRINGFEVER. Do these messages look familiar? You might recognize them from your phone. Messages like these are called SMS triggers and they’re widely used to communicate with customers. 

From appointment reminders to retrieving lost passwords to logins, many service providers use SMS for convenience and security reasons. It’s no wonder then that they can also be a valuable tool for retrieving abandoned shopping carts.  (more…)

Track Online Marketing Campaigns with UTM Parameters in Google Analytics

How do you track the success of your email marketing efforts?

While measuring open and click-through rates are a great start, it’s useful to understand what people do on your website after they click-through from your campaigns.

To do this, you can use UTM codes to tell your analytics tool that these people visited from your email campaigns and track exactly what they do on your site, from the pages they visited to the items they purchased.

In this post, you’ll learn what UTM codes are, how you can add them to your email campaigns, and the kind of reporting you can access once they’re enabled.

utm.png

Once you’ve enabled the feature, the email builder will automatically add UTM codes to any link you create in your campaigns. It uses the following conventions:

  • utm_campaign = the email campaign name (personalizable field)
  • utm_medium = ’email’
  • utm_source = ‘Carts Guru’

By filling out the utm_campaign, you can very elegantly and easily track all the results you get from a given email. If you’ve got a few goals set up in Google Analytics (like purchases, white paper downloads, etc), you can see specifically what results a particular email generated.

Wrap up

By using UTM codes in your email campaigns, regardless of whether they are manually or automatically generated, you can track the performance of your campaigns beyond clicks and opens.

By combining these codes with analytics tools like Google Analytics, you can see exactly how much revenue each campaign is generating understand the ROI of your email marketing.

Use Personalized Product Recommendations in Email

Easily suggest items your customers will love ❤

When you connect your store to Carts Guru, we’ll analyze the purchase history of each customer to make smart, data-driven predictions about what they’ll want to buy in the future. It’s enterprise-level technology made simple for everyone.

product Recommendations ecommerce carts guru

Increase sales with personalization

Sending personalized product recommendations to your customers increases sales in just a few clicks. We detect purchasing patterns in your e-commerce data and use them to automatically predict your customers’ buying behavior, so you can target the right people with the right products.

product recommendation email

Recapture sales with abandoned cart workflows

Combine Product Recommendations with our powerful abandoned cart feature to follow up with customers who abandon their shopping cart in your online store, remind them what they’ve left behind, and suggest other items they’ll love—automatically.

rules retargeting

Activate the feature within a single click

You just need to enable the feature from the Email editor. Also, you can personalize the wording and style!

email product recommandation

Personalized emails is just another way Carts Guru helps you connect with your customers and earn their loyalty. Connected and Loyal shoppers buy more.

Carts Guru Takes Its Retargeting Solution to New Countries

Here at Carts Guru, we’re continuing our mission to make our multichannel cart recovery solution available across the world. After releasing our new website in English, Spanish, French and Brazilian Portuguese, Carts Guru has made our retargeting software available in the following countries:

  • Sweden
  • Norway
  • Finland
  • Switzerland
  • Slovakia
  • Mexico
  • Denmark
  • Poland
  • Chile

Carts Guru was already available in the United States, United Kingdom, Canada, France, Spain, Germany, Italy, Netherlands, Belgium and Brazil.

Our objective is to make ourselves available wherever online stores operate. Shopping cart abandonment is a worldwide issue: 68% of all eCommerce visitors abandon their baskets, a problem that is only going to get worse as consumers continue shifting to mobile shopping. Carts Guru recovers more than 20% of abandoned shopping carts, thanks to a multichannel approach using email, SMS, Facebook and automatic phone calls.

Start your free 14-day trial today.

Strengths and Weaknesses of eCommerce versus Brick-and-Mortar

You may already be familiar with the benefits of an online retail store, but do you really know what the true strengths and weaknesses of eCommerce are versus a traditional storefront? We present a side-by-side comparison. You decide for yourself if the strengths and weaknesses of eCommerce are convincing enough to overtake the brick-and-mortar models.

The Customer is Always Right: Strengths and Weaknesses of eCommerce

Customer Con: One of the most common complaints about online retail purchases is the inability for customers to try before they buy. There is no fitting room to make sure that new dress fits the way it should or a way to test out the way a new laptop will run.

Customer Pro: No more nagging employees and long register lines. You shop when you want to, without distractions. Customer service and attention to detail is one thing, but when you just can’t seem to shake an overly friendly sales person – you’re almost driven to leave the store entirely. Plus, you can avoid busy weekends and holiday lines by buying online.

Customer Con: When considering the strengths and weaknesses of eCommerce – relative timing is a strong point of comparison. While at a physical storefront, a customer can be convinced to buy merchandise right there, right now. No waiting for processing and delivery. They make a decision to purchase and are immediately gratified with the product.

Customer Pro: On the other hand, online retail customers can browse an eCommerce store whenever they want. While waiting in line, running errands, any time. They can also choose to buy instantly – a handy feature for busy moms and people always on the go. You can shop for groceries you’ll need later in the week or buy Timmy a new pair of pants for school while you’re getting your other tasks done.

Customer Con: There are a lot of online retail stores. One of the many strengths and weaknesses of eCommerce is resource availability. How can a customer be expected to choose between dozens of online retailers? It’s hard to stand out against an endless selection of similar store websites.

Customer Pro: It might be a little overwhelming at first, but there are infinite possibilities and deals to be had. eCommerce allows you to effectively shop and do real-time price comparisons between retailers and look for the best deals. Inventory and stock is never a problem, because someone out there is bound to have what you’re looking for on hand.

eCommerce Retail Cost Comparison

As a retailer, you may already done your research and know the strengths and weaknesses of eCommerce versus a traditional storefront. Increased customer base, 24/7 availability compared to increased overhead, higher startup costs, etc. Maybe you’re already convinced that an eCommerce online retail store is the way to go, or maybe you believe in the power of personal connection and customer-product interaction. Consider the following:

eCommerce Retailer Con: It’s harder to trigger an impulse buy using human conviction and persuasive tactics. There’s just something more legitimate about a physical storefront. Someone may wander in from the street and like your branding style or hand-curated inventory. Or maybe they make it a point to come to your store every Sunday after breakfast, a la Breakfast at Tiffany’s. These are human hunger factors than an eCommerce store just can’t satiate.

eCommerce Retailer Pro: What you lose via human interaction you gain in marketability. There are infinite marketing opportunities with eCommerce. Your business is not limited to a single location, the world is your oyster! There are many incredibly successful online businesses who never had a storefront (Amazon, Zappos, etsy, Nasty Gal, eBay, etc.).

Here’s Some Advice

Now that you know what you’re dealing with in regards to the strengths and weaknesses of eCommerce we’re here to tell you that a combination of both is best. Remember those successful online only businessesses we mentioned? Well it turns out that some of them are migrating to physical storefronts. They seem to have caught onto the trending potential for retail eCommerce and brick-and-mortar establishments to supplement each other. It’s true that customers still want to touch and hold their products before fully committing to a purchase. Creating newer retail experiences and technologies is essential to driving commercial growth and success. And remember, mobile shopping is on its way up, so it’s important to always optimize and streamline with frictionless checkout technology. Always always always measure your metrics and keep an eye on analytics

Carts Guru can help you measure your eCommerce performance. Recover your lost revenue today.

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10 Essential Features of a Successful eCommerce Site

 

Running a successful ecommerce site can seem like a daunting task. You have to be able to connect with customers, and convince them to buy. You have to build relationships hopefully lasting ones. It’s a business model that, when executed properly contributes to make a social impact. But how do you make it work? There are a number of factors that make up a site.

Successful eCommerce Site Features: Branding and Design

Clear Logo

Your name is the result of every aspect of your business. The qualities people find on your website will be synonymous with your name, so it is important for your customers to know who you are. This especially helps them spread the word to their friends and family.

Clean Layout

A clean, intuitive website will help to draw customers to your business. It should always be easy to find the pages so they must be organized in a logical fashion. Spend enough time thinking about navigation from the customer’s perspective and make sure the back button is never necessary (think about links instead).

The Basics

A no brainer. A successful ecommerce site will include all of the functions that actually make online purchases possible: user friendly shopping cart, search box, payment options; all easily accessible and/or editable until completion of the order. Explore your options for engaging and re-engaging with customers via your ecommerce site.

Responsiveness

Most potential customers are not browsing from a desktop computer anymore. Mobile devices have become the channel of choice for most things online. If you want to earn their business, it’s important to have a responsive website, so navigation is not counterintuitive.

Successful eCommerce Site Features: User Experience Focus

Deals/Savings Club

In order to draw success, it’s important to make customers feel comfortable. Offering special deals and discounts can attract customers. Deals on quality products reassure them that their hard earned money is not wasted. Clubs/memberships make customers feel like part of a team and that they’ll always be taken care of. This is arguably the best technique to build loyalty (along with consistent quality and service).

Brand Names

Names are important- and not just the name of your site. Associating with popular brands can help your business gain credibility, especially if it is just getting off the ground.

Up-to-Date News

As a business, you want to be involved with the issues your customer cares about. By being informed and letting your audience know that you support and care for the same things, you can build rapport.

Social Media Elements

As technology continues to improve, social media become more and more popular. To keep an edge, it’s important to have connections to social media in advertising and marketing. Be where your audience is.

Suggestions/Customer Input

It’s important to listen to customers; if they do not feel their voices are heard, they are not likely to return. A successful ecommerce site must offer customers a place to give their feedback.

Personalization

Tying in with the points of social media and customer input, it’s important that your website relate to customers by allowing them to customize what they see. Customers enjoy options like ‘suggested items’ and ‘wishlist’ building, thus personalizing their experience and enabling you to build rapport.

Building a successful ecommerce site can take a lot of work, but if you keep track of all the important things (re: put the customer first) it’s easily possible to establish rapport and thrive.

Carts Guru can help your ecommerce site stay successful and recover lost revenue today.

[gdlr_button href=”https://carts.guru/en/product/” target=”_self” size=”medium” background=”#3d9b46″ color=”#ffffff”]Free Trial up to $2500![/gdlr_button]

En manque d'inspiration pour #optimiser vos #performances sur votre #e-shop: @cartsguru et tous les essentiels @PrestaShop selon @bigmoustache ici: https://t.co/5FCRWo5hd3

No one likes riding solo... Convert to #multichannel #retargeting today. Your abandoned carts will thank you!

Struggling with #cart #abandonment? Learn why best marketers go #mutlichannel
https://t.co/J7R4rDqRoO

+8% CTR on Facebook Ads with @cartsguru? It’s true, you’re not dreaming! #Retarget your most engaged visitors in two quick clicks.

Carts Guru is looking for new talents! Jumpstart your career 🚀
#jobs #WeHire #javascript #developers #wehire
https://t.co/V0qaM7BbIS

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