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Kate Robinson

Channels E-commerce Inspiration

Optimize Facebook ads to recover abandoned carts
By Kate Robinson on May 31, 2017

  A multi-channel retargeting strategy is key to reaching customers and recovering abandoned shopping carts. But the key word here is strategy: a well-thought-out retargeting campaign...

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E-commerce Inspiration

Understand Cart Abandonment – and How to Avoid It
By Kate Robinson on April 21, 2017

According to the U.S. Census Bureau, over 200 million American consumers drove a total online sales volume of nearly $250 billion in 2015. But almost 670 million online users added one...

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