With the ever increasing proliferation of online shopping, strategies for cart abandonment recovery are becoming more and more relevant every day. While online shopping brings convenience to the consumer, in only brings a profit to the seller if the consumer follows through with the sale. This completion, however, often is not the case. A segmentation strategy, can help to remedy the situation. Read on to discover more about cart abandonment recovery, and how you can handle it.
Understanding Cart Abandonment:
In order to solve the problem, the problem must first be understood. A number of studies have been conducted to determine why carts are abandoned in the first place. By and large the most popular reason? Hidden costs and fees. Other popular reasons included the ‘just browsing’ and ‘website too slow/confusing/inefficient.’ To handle these particular problems on the website end, it’s important to fix the site by organizing everything neatly, clearly, and efficiently. But what about the consumers themselves?
A Segmentation Strategy for Cart Abandonment Recovery:
Another effective way to implement efficient cart abandonment recovery techniques is to use a segmentation strategy to sort existing and potential customers and secure a customer base. There are many ways to do this, and they do not have to be complicated. Oftentimes, it’s as simple as asking questions about existing customers, or drawing up categories for a target audience. Afterwards, in the former case, you develop answers for each question, and policies to handle the customers (different advertising, letting them go, specific discounts, etc.) and in the latter case, you develop a marketing pitch that appeals to your specific target audience (and perhaps incentives to buy).
An effective plan for Cart Abandonment Recovery will help save your business profits, or even generate more. A properly designed and well maintained website will help, but more importantly, a solid segmentation strategy is key to sort your customers and appeal to their needs effectively.
Carts Guru can help you recapture potential customers and focus on cart abandonment recovery. Recover your lost revenue today.
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