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Abandoned Carts : The Guide

Measure, analyze and combat this e-commerce scourge.

Become an expert in abandoned cart conversion

Understanding cart abandonment
  • Why do shoppers abandon their carts?
  • Calculating cart abandonment rates
  • Interpreting cart abandonment rates
Avoiding abandoned carts
  • Optimize your E-commerce
  • Optimize your payment process
Bringing buyers back
  • What is an abandoned cart campaign?
  • Designing an abandoned cart campaign
  • Checklist for dealing with abandoned carts
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