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Topic: E Commerce Inspiration

E-commerce Inspiration

Understanding Shopping Cart Abandonment Behavior for Efficient Retargeting (Part I)
By Maxime Pruvost on February 9, 2016

A retargeting campaign cannot be efficient or cost effective if we don’t understand the shopping cart abandonment behavior. The process of buying traditionally involves psychological...

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E-commerce Inspiration

Understanding the Strategy of Shopping Cart Conversion
By Maxime Pruvost on February 3, 2016

Shopping cart conversion is at the forefront of any online retailer retargeting strategy. Past the ways to keep visitors on a website (with mixed results), after the improvements made...

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E-commerce Inspiration Marketing Automation

Remarketing And Retargeting Strategies for eCommerce
By Maxime Pruvost on January 22, 2016

Remarketing and retargeting for eCommerce is a never ending quest to capitalize past visits to a site, from the window shopper who briefly landed on your online store to the qualified...

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E-commerce Inspiration Marketing Automation

Best Practices to Reduce Shopping Cart Abandonment
By Maxime Pruvost on January 21, 2016

In the business of e-commerce, implementing best practices to reduce shopping cart abandonment is essential. In a store, customers can interact with staff and obtain immediate answers...

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Channels E-commerce Inspiration

How SMS Retargeting Can Solve Shopping Cart Abandonment
By Maxime Pruvost on January 20, 2016

Can SMS retargeting solve the curse of shopping cart abandonment, and how? Online retailers are on a quest to reduce the loss of revenue caused by shopping cart abandonment. There are...

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E-commerce Inspiration Tool Marketing Automation

Retargeting Solutions For Shopping Cart Abandoners
By Maxime Pruvost on January 19, 2016

Retargeting solutions that work are becoming an urgent necessity for e-merchants who lose revenue due to shopping cart abandonment. With up to 68% (on average, according to a study by...

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