5 Tips to Improve eCommerce Shopping Cart Features

eCommerce shopping cart features have the potential to further improve the consumer experience. As an eCommerce operator, you are no less a consumer, and possibly an aficionado of online shopping (we’d hope you don’t abandon your cart too often!). So, put yourself in the customer’s chair. What would you like to see?

Product-Oriented eCommerce Shopping Cart Features

Compare-in-Cart

If you’ve ever agonized over which of two similar products to buy, then the compare feature is just for you! Having to go back and forth between two product pages, or even to a separate page to compare minute details is such a hassle. What if, instead of multiple open tabs and refreshing screens there was a “suggestions tab” with each product in a given inventory comparing it to similar products? That way, you could be sure you were getting the exact version of the product you want, and could double check that fact without having to backtrack or start over. The easier it is to decide on a product, the easier making a purchase will be.

Add-On Purchases

Similar to the previous thought, if you’re buying something that is part of a set, or generally just works better with other tools or components, it’s nice to be able to view your options on hand. Sure, some eCommerce websites might have this feature on each individual product page, but when you end up at checkout, you want an easier way to make sure you have everything you need. Those who tend to shop larger orders will appreciate the gesture and your ROI will appreciate the up-selling boost.

User-Focused Features

Express Checkout

This one is pretty self explanatory; sometimes you want to get in and get out. Physical stores have self checkout or express checkout lanes. eCommerce marketplaces should definitely maintain that trend. Each product page should offer a‘1 click to buy’ option in order to streamline the purchase process – as well as a feature to buy the entire cart with a click. Your eCommerce ally is the impulse buy.

Discount Options

Another no-brainer in the list of eCommerce shopping cart features is the discount option. The easier and earlier – the better. After all, discounts tend to bring repeat customers.

‘Save For Later’ or ‘Add to List’

Sometimes you don’t want to buy right away. Sometimes you don’t need to, or you can’t, or you’re waiting for a better deal. Point is, there are items you’re interested in that you aren’t going to purchase right this second. This is where a ‘Save For Later’ feature would come in handy. Instead of building a wishlist or layaway list in advance, an option to ‘Add to List’ on the shopping cart page (with a small set of your created lists, and the option to create a new list) would streamline the process.

eCommerce shopping cart features help make our lives easier, but as we gather more information about consumers – they should continue to improve. All in all, anything that increases accessibility, and viewership increases sales, so it pays to upgrade all the parts of the website (check out these award worthy sites to get inspiration) – especially the shopping cart.

Carts Guru is your #1 eCommerce resource in revenue recovery.

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Cart Abandonment Recovery: Why You Need a Segmentation Strategy

With the ever increasing proliferation of online shopping, strategies for cart abandonment recovery are becoming more and more relevant every day. While online shopping brings convenience to the consumer, in only brings a profit to the seller if the consumer follows through with the sale. This completion, however, often is not the case. A segmentation strategy, can help to remedy the situation. Read on to discover more about cart abandonment recovery, and how you can handle it.

Understanding Cart Abandonment:

In order to solve the problem, the problem must first be understood. A number of studies have been conducted to determine why carts are abandoned in the first place. By and large the most popular reason? Hidden costs and fees. Other popular reasons included the ‘just browsing’ and ‘website too slow/confusing/inefficient.’ To handle these particular problems on the website end, it’s important to fix the site by organizing everything neatly, clearly, and efficiently. But what about the consumers themselves?

A Segmentation Strategy for Cart Abandonment Recovery:

Another effective way to implement efficient cart abandonment recovery techniques is to use a segmentation strategy to sort existing and potential customers and secure a customer base. There are many ways to do this, and they do not have to be complicated. Oftentimes, it’s as simple as asking questions about existing customers, or drawing up categories for a target audience. Afterwards, in the former case, you develop answers for each question, and policies to handle the customers (different advertising, letting them go, specific discounts, etc.) and in the latter case, you develop a marketing pitch that appeals to your specific target audience (and perhaps incentives to buy).

An effective plan for Cart Abandonment Recovery will help save your business profits, or even generate more. A properly designed and well maintained website will help, but more importantly, a solid segmentation strategy is key to sort your customers and appeal to their needs effectively.

Carts Guru can help you recapture potential customers and focus on cart abandonment recovery. Recover your lost revenue today.

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Retail eCommerce Sales: What the First Quarter of 2016 Tells Us

During the first quarter of 2016, retail eCommerce sales accounted for about 7.7% of total sales in the United States. While that may not seem like a substantial amount, the gross total of sales, ending March 31st, amounted to around $86.3 billion, when factoring out automobile, gas, and food service purchases. That is a 15.1% increase over the previous year’s first quarter that ended at around $70.5 billion. These numbers suggest that there are strong and deep-rooted trends showing that eCommerce is here to stay.

eCommerce is trending towards outpacing overall brick-and-mortar growth. Hosting an online store has a number of logistical advantages over the physical storefront. All your customers need to view and purchase from your online store is a valid internet connection and a credit card. Depending on the service you are offering a shipping address may even not be necessary with options for in-store pick-up (for multi-channel retailers) or digital distribution. Retail eCommerce sales are especially appealing because customers have 24-hour unlimited access to your online store, no need to hire sales staff or pay to rent a storefront. Your customers can easily shop around, compare prices, and base their purchases off of other customers’ ratings and reviews.

Retail Insights and Forecasts

The two largest B2C retail eCommerce sales categories are apparel and accessories (including footwear) and computers and consumer electronics. Traditionally computers and consumer electronics sales are at the forefront of online merchandise sales, but last year apparel eclipsed this popular category. Streamlined changes in many companies’ return policies, including free shipping and/or ease of return processes, have helped bolster eCommerce sales in this sector.

Furniture, home decor, and handmade goods are predicted to see an increase this year. Within the last year we have seen the release of ‘Amazon Handmade’ and the popular handmade community retailer, Etsy, go public. Customers seem to like the idea of knowing where their products and purchases are coming from directly and value the artisan quality. These forecasted e-results trends are also especially likely due to better imaging technology and improved return policies and processes.

Mobile: The Main Driver of Retail eCommerce Sales

Since 2007, the online sector has been on the up and up. There is a strong shift towards mobile shopping. Mobile shopping is a major driver in retail eCommerce sales, especially considering that mobile transactions make up one third of all global online transactions presently. Retailers should focus on streamlining and optimizing their checkout technology and process. Frictionless transactions (no need for manual input of credit card info) have been responsible for a sizable drop in conversion sales times (from about 103 to 17 seconds). There also seems to be a strong potential for retail eCommerce sales and brick-and-mortar establishments to supplement each other. Customers still want to touch and hold their products before fully committing to a purchase. Creating newer retail experiences and technologies is essential to driving commercial growth and success.

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Exploring Retargeting Scenarios And Analyzing Performance

Retargeting scenarios can range in efficacy and usefulness depending on how they are used and implemented. Your business is probably already exploring smart and innovative digital remarketing methods, but technology is growing with every passing moment. Here are few ways you can gain that competitive edge you’ve been looking for.

Dive Deeper: Retargeting Solutions

You may think you already know all there is to know about retargeting. You might be re-capturing customers who commit shopping cart abandonment through skillful remarketing strategies or implementing CTA (Call To Action) campaigns like a pro, but you may not have found the golden eggs yet. How comprehensive is your strategy? Are you happy with the conversion rates? Are you satisfied with the method to qualify who you should retarget? Once you’ve addressed issues on site, there is still a lot of work to do.

It is methodically easier, and much more cost-effective to retarget site or cart abandoners than it is to attract new customers. For one thing, your potential customers already have an established baseline of knowledge about your business and your products and/or services offered. You also have informational access to their previous shopping and site history. While you can follow the already implemented methods of your competitors by attempting to recapture via e-mail, why not explore newer frontiers?

When conducting side-by-side comparisons of email conversion rates versus telephone and text-messaging campaigns, the latter proved to be much more effective and successful. The ROI was much higher when potential customers were directly contacted using mobile messaging and phone calls. This is most likely due to the direct human interaction factor, your business is showing initiative by reaching out to its most valuable assets. You should look for ways to customize your strategy in regards to your retargeting scenarios according to target, timing, and method. Isn’t it time you explored newer remarketing heights?

Analyzing Your Retargeting Scenarios

Once you’ve chosen the right remarketing campaign strategy for your business, you will need to analyze the performance of your retargeting scenarios. Consider how to balance the relevance and timing of your retargeting methods, set business-specific goals and customize your company’s performance indicators. Explore revenue, sales, conversion rate, and/or average basket factors. Play with rules and test them (historically, whether in relation to time or method) so you can refine your strategies effectiveness and can directly affect your conversion rate.

Performance metrics teach you a lot about how efficient your retargeting campaign is. Simply put, a low conversion rate doesn’t mean the customer doesn’t want to validate that shopping cart after all, it only means you’re going about it the wrong way. It could have been too soon, and the shopper felt pushed; too late and a better option came along; too much and it bordered on harassment; too little, too small… Each and every element, from what is left pending to how much it cost and what you have to offer to make it happen is important enough to look at.

A good conversion rate doesn’t just depend on “free shipping” or “redeem coupon now”. Retargeting scenarios that work are those you craft carefully, using segmentation, understanding the purchase process and knowing your audience, and that are quantifiable in units of time and money.

Analyze your retargeting strategy with Carts Guru today!

Thanks @42SiliconValley! #weHire Looking for cool heads who make difference
#SaaS #startups #growth https://t.co/1qrd8uKvxQ

Struggling with high cart abandonment rates? Revamp your #retargeting strategy by going #multichannel with Carts Guru today.
https://t.co/Zc3kdV9VZn

Looking to build a 1 on 1 relationship with your lost customers? Retarget using Facebook #Messenger in your #multichannel strategy! https://t.co/0lvvuyAvmi

#Facebook #Messenger, the hottest channel for your #remarketing strategy: how to jumpstart your Facebook Messenger campaigns: https://t.co/OQdEwobBhS

Tired of low email conversion rates? Expand your reach by going #multichannel today! Convert more clients now here : https://t.co/CIvLLvqEbr

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What Should Your eCommerce Marketing Strategy Include?

A goal without a plan is just a wish, and the goal of a successful eCommerce marketing strategy takes careful planning and execution. Haphazardly applying random ideas to your online store and expecting results is wishful thinking. ECommerce is more than just having a product to sell; eCommerce is taking methodical steps to create a brand and respond to customers’ needs.

eCommerce marketing strategy: branding

Highlighting something that sets your product or business apart, that makes it special, is the first step in branding. Since the customer is your audience, your brand needs to resonate with them by solving a problem, answering a question, or just entertaining them. A related logo will make your business easily recognizable, and can be anything from a cartoon drawing to a photo of someone using your product to a graphically designed word. For consistency, choose one logo and use it across all social media platforms, on every page of your business website, in all email correspondences, and even on your product.

eCommerce marketing strategy: personalizing

In the digital arena the customer is queen or king, and your eCommerce business is a royal advisor hoping to keep their attention. Studies show that consumers are looking for personalized promotions, such as sales and discounts on products they have shown a preference for. This practice can be applied to retarget prospects who have visited your site, as well as returning customers, through social and email. A blog or forum on your website can add original content about topics that interest and inform your customers, setting you apart as an expert and influencer, and giving readers a reason to come back for more.

An eCommerce marketing strategy is a systematic plan to apply branding and personalizing techniques to your business within the digital universe. Most people don’t plan to fail, they fail to plan. By executing these techniques, you’re already one step ahead of them.

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Bull’s Eye:The Do’s and Don’ts of Retargeting Marketing

Retargeting marketing defines the difference between salespeople and marketers. Salespeople focus on conversions while marketing people focus on… marketing? Marketing should be directly linked to conversion optimization: no one in this day and age is going to buy into a business because of a generally projected ad campaign. Here are a few do’s and don’ts to help your company stay relevant.

Tactics of retargeting marketing

Retargeting Marketing
  • Do Create a Sense of Urgency
    • Concrete numbers help nudge potential customers into action by creating a feeling of urgency. Scarcity is an invaluable tactic whether it’s quantity-related (2 items left in stock) or time-related (1 hour left before sale ends).
  • Don’t Just Consider a Sale as a Conversion
    • Technically, your conversion rate is measured as the number of goal achievements reached in relation to the amount of overall visitor traffic. You get to define what a goal achievement is. Re-engaging with a potential customer who abandoned their shopping cart can also be seen as a conversion. Marketing a special offer, like free shipping, is also an example of a conversion event.
  • Do Diversify the Types of Retargeting Marketing Offers You Use
    • Give it a week. Then change the tone, graphics, and/or methods of your pitch. Change it up and keep them interested in order to recapture audience attentions and keep your campaign fresh. Optimize failed retargeting ads.
    • You can even go the extra mile and adapt your campaign to incorporate accompanying accessories or products, because there’s nothing worse than showing them a similar product and accidentally inducing buyer’s remorse (a retargeting marketing mistake too often seen).

Retargeting marketing core principle: less is more

  • Don’t Retarget Everyone
    • Your retargeting marketing strategy should focus on the segment of potential customers you are most likely to convert. Organizing your actions to identify those who are farther along the purchasing cycle will save your campaign money and bring in higher quality leads.
  • Do Know When to Call It Quits
    • Retargeting marketing is great, but if users see too many of your ads you can begin to sound like a broken record. Harping on consumers who most likely won’t be converted may encourage a negative brand association and that’s nearly irreparable.
  • Don’t Sweat the Small Stuff
    • Short-term goals are unrealistic. Retargeting is a long game. Brand value and trust don’t increase overnight. Cultivate your company culture and message, reinforce the value of your business, build it up and they will come.

Retargeting marketing can be the worst approach you ever considered if you don’t treat it like a mean to positive results and use it just because you feel you should. Too much, too often, too weak, lacking pertinence, lacking value: don’t use it. Precisely crafted, segmented, targeted (hence the name), offering a real benefit: do.

Carts Guru is a comprehensive retargeting solution designed to increase cart abandonment conversion. The only product that allows you to use email, SMS and automated calls separately or in combination, so your target is precise and easily engaged.

Try Carts Guru for free until you recover $2,500 in sales and see for yourself.

Retargeting Abandoned Shopping Carts: Manage Your Campaigns

Successfully retargeting abandoned shopping carts depends on how well you identify the reason a customer left it behind. Different reasons warrant different campaigns, focused on where the customer is in their shopping journey. Careful crafting and application of each campaign is a siren’s song to abandoned shopping carts.

Retargeting abandoned shopping carts: early abandoners

A customer that places items in a cart and leaves could be focused on research and selection. This customer is not yet ready to buy, and may be loading carts on several sites simultaneously, then returning to compare. Personalize their shopping experience by dynamically inserting relevant comparisons, ads and promotions for products of interest. Adding user-generated content such as written reviews, and photos of peers wearing or using the products, can give customers the information they need to complete their purchase.

Other customers might commandeer the shopping cart as a makeshift wishlist, distinguished by items left in the cart over a long period of time. These customers are planning for the future, perhaps for a holiday or a bonus at work. The first step in this campaign is to present these customers with “your wishlist” or “save for later” feature, and to develop one if nonexistent. Use product information in a recurring campaign every few weeks to remind them of their goal, in holiday ads to prompt a sale, and with a discount or promotion that might spur an immediate purchase.

Carts Guru is a comprehensive retargeting solution designed to increase cart abandonment conversion. The only product that allows you to use email, SMS and automated calls separately or in combination, so your target is precise and easily engaged.

Try Carts Guru for free until you recover $2,500 in sales and see for yourself.

Retargeting Abandoned Shopping Carts

Retargeting abandoned shopping carts: mid-checkout

When customers leave a full cart in the middle of checking out, they are communicating frustration with your checkout procedures. Determine the specific stage of checkout involved, and focus your efforts on making it more manageable. If they left when faced with a lengthy registration process, allow them to check out as a guest. If abandonment occurred after seeing the shipping charges, grant free or discounted shipping. If the customer quit on the payment page, offer more variety like PayPal or Google Wallet.
Customers who don’t go through with an order after starting the checkout process are showing their intention was high but cut short by obstacles. Depending on your goals and strategy as a brand, you want to focus your conversion campaigns on them, allocating resources to dynamic retargeting, for example. Keep the dialogue going with them, try and engage them immediately with a text message, and communicate regularly (though not “spammingly”) with e-mails. If you have identified some of the barriers that stopped them in their tracked (and removed them), you can revive the intention more easily than with early abandoners.

Once you’ve fine-tuned your campaigns for retargeting abandoned shopping carts, make sure the carts are right where they should be with persistent cookies. Getting customers to return is all for naught if their shopping carts have disappeared. Follow these tips, and the only things disappearing will be abandoned shopping carts!

What Shopping Cart Abandonment Can Teach You

E-commerce shopping cart abandonment is like a shopper leaving a full grocery cart in the middle of the store and walking out. It happens more often online than in brick-and-mortar stores, and for different reasons. Shopping cart abandonment has many lessons to teach about shoppers and their motivations, with the end goal being more completed purchases.

Three shopping cart abandonment lessons

1. Shoppers want transparency

Consumers hate hidden costs, like shipping fees and taxes, and will abandon their shopping cart and your company at the first sign of additional charges. They don’t mind reasonable fees if you present them upfront, however, so provide a shipping and tax calculator or estimate before checkout. Offering free shipping with a minimum purchase not only takes confusing shipping costs out of the equation, but also increases the average order as customers buy more to reach that minimum.

2. Shoppers want a speedy transaction

Without a fully optimized website that ensures a dedicated server with fast loading, customers get tired of waiting and shopping cart abandonment results. Checkouts that require navigating multiple pages, pop-up windows and registration forms are likely to drive shoppers away, never to return. Make sure customers can easily edit their orders and return to checkout, and give them the option of a simple guest checkout to speed things up.

Variety is the nemesis of shopping cart abandonment

3. Shoppers want options

Customers have personal preferences regarding payment and delivery options, so give them what they want. Many shoppers don’t have a credit card, or don’t want to use one online, and you will lose their business without alternative payment choices like PayPal, Amazon Payment and Google Wallet. Similarly, some consumers only have a P.O. box, or only use one for deliveries, but popular shipping companies like Fed Ex and UPS will not deliver to P.O boxes. E-retailers can lower the chance of shopping cart abandonment by extending choices to include USPS and local parcel shop pick-up.

Shopping cart abandonment is trying to teach you something, and if you listen carefully you’ll be rewarded. Giving customers the transparency, speed and options they want will lead them to finish what they started. A lesson learned is an error overturned.

Getting the Click: How To Effectively Convert Online Users

Getting people there is only half the battle, the other half is to convert online users into clients, customers, subscribers etc. Traffic is meaningless without conversions. Here are a few things to keep in mind when optimizing your digital marketing campaign for sales conversions:

You will convert online users when you choose them

It might sound counterintuitive but narrowing your focus audience will lead to high quality leads and a more dependable ROI. If you tailor your marketing strategy to those that would highly benefit from your business, you are more likely to draw those consumers in and convert them into customers.

Invest in crisp, compelling copy. Quality sells and your consumers are looking for the best and most informative content to convince them to purchase. Focus on attention-grabbing headlines. An estimated 80% of abandoning visitors never return, therefore first impressions are crucial! Create an engaging and understandable value proposition that communicates to them directly. Remember, they are thinking: what’s in it for me?

Be more social. Social marketing is an invaluable tool and using it in the right and responsible way helps to encourage and nudge your customers into action. Post and send out clear and compelling CTAs that direct customers to take tangible action.

Beware of the funnel

Remember, it always goes back to the Conversion Funnel: Awareness, Interest, Desire, Action. Your sole mission is to create an intrinsic desire within a potential customer in order to convert online users into buyers.

Awareness:

Increasing your web presence and online interaction creates brand awareness. Awareness brings consumers into the realm of being a potential customer. Invest in AdWords, SEO, and retargeting. Be relevant and everywhere that matters, but don’t be overwhelming.

Interest:

Intrigue needs to turn into desire. You have to convince them that they actually want your product or service. Increase trust between you and your potential customer by making information verifiable with testimonials, articles, and/or source material. Show them the face behind the website and company culture you’ve worked hard to cultivate. Highlight expertise within your organization and the content and services you provide. Make your site easy to use and useful. Keep your content evergreen and update often.

Desire:

Once they desire your product, you need to give them a reason to purchase it. This depends deeply on price, brand value, and various other high-quality logistics your company should be emphasizing. Provide enough information (read: as much as possible) so that the prospects convince themselves that they need your product. Most of them won’t read through it, but knowing it’s there is assurance enough. Provide tangible and social proof that your company does it best through pictures, video demos, customer reviews, case studies, and/or scientific tests. Compare yourself to the competition before they do. Highlighting your products’ strength in direct relation to your competitors’ helps build your case up. Reduce or remove risk by emphasizing transparency and belief in your products’ quality.

Action:

Once they act upon their desire, they are converted into a customer. Add incentives (quantity-related scarcity vs. time-related scarcity) to command action right away. Once again, many of your customers will need to be guided, almost herded, to the point-of-sale. It is helpful to provide directional cues, bigger buttons, and/or action words in addition to a streamlined and easy-to-use purchasing process. The less they have to fill-out, the better and don’t, under any means, force them to Sign-Up in order to buy. Always allow Guest Check-Out.

Keep moving forward. Work on keeping those quality conversions happy so that they return and invest in your brand in the future. Make it easy for them to share your message or vision with their friends. Go in-depth with email marketing, but keep it sweet and short because the average adult attention span is only 8 seconds. Retarget and re-direct traffic back to your site. Stay pertinent and up-to-date. Your products probably won’t end up selling out overnight, but the more you refine and refocus your campaign, the more likely you are to convert online users.

Carts Guru is a comprehensive retargeting solution designed to increase cart abandonment conversion. The only product that allows you to use email, SMS and automated calls separately or in combination, so your target is precise and easily engaged.

Try Carts Guru for free until you recover $2,500 in sales and see for yourself.

How To (Finally) Become A Profitable Online Store

“Show me the money” should be the refrain of eCommerce websites, yet only 3% have a truly profitable online store. All other things being equal, strategies to increase conversion rates are imperative to the continued existence of your online business. This information from various internet studies can help you begin a plan of action.

The 3-second rule is at the core of a profitable online store

In eCommerce, slow speeds kill your chances for success. Customers don’t want to wait for pages to load, and according to Radware, after three seconds they will abandon the website. Speed affects pageviews, conversion rates and revenue. In addition, Google uses site speed as a factor to determine search rankings.

Aim for long-tail keywords

Focus on very specific keyword phrases to narrow your audience and appeal to your niche market. Neil Patel explains, “Long-tail SEO is all about filling a void, answering a question, and helping search users save time.” He also suggests using action words that signal searchers are ready to make a purchase, such as buy, review, deal and order.

Include rich snippets

Rich snippets add extra optimization for your website. The additional lines of text below a search result on the SERP are an unparalleled chance to provide preliminary information about your content, and draw the attention of relevant searchers. When users decide that your site has valuable information before they click, they are more likely to go there and stay there.

Focus on quality content

Getting a prospect to your site is only part of the battle, and it is high quality content that will grow your online store. Content should prove its usefulness to users by explaining how your product or service solves problems and answers questions. Respond to inquiries before they are made, by including total cost, shipping fees, and estimated delivery date in descriptions.

Lots of images (high resolution or nothing)

Show potential customers what your product offers by posting images. Use photos of your items from every angle, and add videos to personalize it. Customers often want to post their own photos, and encouraging this helps other users to connect with the product and make better informed decisions.

With these tips in mind, study your product pages with the lowest conversion rates and see how they measure up. Adding even one of these concepts is proven to reap conversion benefits, and adding all of them will help you create a profitable online store. Be fruitful and multiply!

Carts Guru is a comprehensive retargeting solution designed to increase cart abandonment conversion. The only product that allows you to use email, SMS and automated calls separately or in combination, so your target is precise and easily engaged.

Try Carts Guru for free until you recover $2,500 in sales and see for yourself.

Thanks @42SiliconValley! #weHire Looking for cool heads who make difference
#SaaS #startups #growth https://t.co/1qrd8uKvxQ

Struggling with high cart abandonment rates? Revamp your #retargeting strategy by going #multichannel with Carts Guru today.
https://t.co/Zc3kdV9VZn

Looking to build a 1 on 1 relationship with your lost customers? Retarget using Facebook #Messenger in your #multichannel strategy! https://t.co/0lvvuyAvmi

#Facebook #Messenger, the hottest channel for your #remarketing strategy: how to jumpstart your Facebook Messenger campaigns: https://t.co/OQdEwobBhS

Tired of low email conversion rates? Expand your reach by going #multichannel today! Convert more clients now here : https://t.co/CIvLLvqEbr

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