eCommerce shopping cart features have the potential to further improve the consumer experience. As an eCommerce operator, you are no less a consumer, and possibly an aficionado of online shopping (we’d hope you don’t abandon your cart too often!). So, put yourself in the customer’s chair. What would you like to see?
Product-Oriented eCommerce Shopping Cart Features
If you’ve ever agonized over which of two similar products to buy, then the compare feature is just for you! Having to go back and forth between two product pages, or even to a separate page to compare minute details is such a hassle. What if, instead of multiple open tabs and refreshing screens there was a “suggestions tab” with each product in a given inventory comparing it to similar products? That way, you could be sure you were getting the exact version of the product you want, and could double check that fact without having to backtrack or start over. The easier it is to decide on a product, the easier making a purchase will be.
Similar to the previous thought, if you’re buying something that is part of a set, or generally just works better with other tools or components, it’s nice to be able to view your options on hand. Sure, some eCommerce websites might have this feature on each individual product page, but when you end up at checkout, you want an easier way to make sure you have everything you need. Those who tend to shop larger orders will appreciate the gesture and your ROI will appreciate the up-selling boost.
This one is pretty self explanatory; sometimes you want to get in and get out. Physical stores have self checkout or express checkout lanes. eCommerce marketplaces should definitely maintain that trend. Each product page should offer a‘1 click to buy’ option in order to streamline the purchase process – as well as a feature to buy the entire cart with a click. Your eCommerce ally is the impulse buy.
Another no-brainer in the list of eCommerce shopping cart features is the discount option. The easier and earlier – the better. After all, discounts tend to bring repeat customers.
‘Save For Later’ or ‘Add to List’
Sometimes you don’t want to buy right away. Sometimes you don’t need to, or you can’t, or you’re waiting for a better deal. Point is, there are items you’re interested in that you aren’t going to purchase right this second. This is where a ‘Save For Later’ feature would come in handy. Instead of building a wishlist or layaway list in advance, an option to ‘Add to List’ on the shopping cart page (with a small set of your created lists, and the option to create a new list) would streamline the process.
eCommerce shopping cart features help make our lives easier, but as we gather more information about consumers – they should continue to improve. All in all, anything that increases accessibility, and viewership increases sales, so it pays to upgrade all the parts of the website (check out these award worthy sites to get inspiration) – especially the shopping cart.
Carts Guru is your #1 eCommerce resource in revenue recovery.
[gdlr_button href=”https://carts.guru/en/product/” target=”_self” size=”medium” background=”#3d9b46″ color=”#ffffff”]Boost Your ROI Today![/gdlr_button]