Identify your visitors with our Customer Identification Technology

68% of the carts on your e-commerce website will be abandoned. Out of these 68% abandoned carts, 70% are unidentified.

It’s frustrating to sit and watch as the opportunities slip away. And, as the Internet is becoming more and more competitive, marketers are fighting an even harsher battle to nurture every incoming lead. How could your e-commerce platform gain the advantage over the competition and recover lost visitors?


Customer Identification and its perks

Often, people that shop through your website have already created an account and been identified. However, if they browse through it after some time, there’s no way to know who they are unless they are logged in.

Thanks to our new technology, unidentified visitors will no longer be a problem for your e-commerce business. We developed our new Customer Identification technology to enable you to identify visitors who had previously signed up with their contact details but that are now returning to your website without logging in.

Thanks to Customer Identification, you can optimize your retargeting strategy and send these visitors personalized messages. Not only will you recover lost leads, but you’ll increase the likelihood of a conversion.


The technology behind Customer Identification

We developed the Customer Identification solution in-house, based on our own “Fingerprint” technology.

Fingerprint technology links a previously identified visitor’s details (the “Customer ID”). It uses a collection of information about a remote device based on public information from the browser. So, even if a previously identified visitor accessed the website from home and then browsed through it again from a cafe, Fingerprint technology will be able to identify them.

What’s best, you only need to update your Carts Guru plugin to benefit from Customer Identification.

Take advantage of Customer Identification’s full potential by updating your plugin according to your latest e-commerce platform’s version:

PrestaShop, Magento, Shopify, WooCommerce

Whether you are using our software or are planning to do so, Customer Identification simplifies the process for both e-commerce businesses and customers alike.

Re-engage unidentified visitors with our widgets

A whopping 70% of abandoned carts are non-identifiedThis means it’s not possible to re-engage with those visitors on your e-commerce website because you have no contact details… and no contact details means no retargeting.  

The good news is: widgets are designed to solve this issue. Along with our multi-channel solution, they play a key role in re-engaging visitors and developing an efficient retargeting strategy.


What are widgets?

Chances are high that visitors who leave will never come back.  Collecting their contact details enables you to send future follow-ups/promotions and keep them in the loop.

Widgets appear in different areas on the visitor screen – you just need to choose which kind of widget you want and where you want it to appear. The widget can be embedded below the “add to cart button” or can pop up when the visitor is taking a certain action. The main goal is to retain the visitors and encourage them to give you their contact details.

Thanks to our multi-channel widgets you are able to capture opt-in details from visitors that have shown interest in your products or services before they leave your website. Our widgets collect the email, the phone number, and the Facebook Messenger opt-in.


What kind of widget should I use?

Widgets are a frictionless and non-disturbing way of collecting opt-in details from visitors. This makes them a powerful tool to convert visitors into paying customers. Moreover, widgets are fully customizable! You can create widgets with images and templates that represent your brand.

Don’t forget: you can activate a widget based on various triggers such as “Leave-intent”, “Inactivity”, and the action to add an item to the cart.


We suggest a few widgets options, including:

  • Add-to-cart embedded: this widget is directly embedded in each product page and placed below the Add to Cart button. 


  • Add-to-cart pop-up: this pop-up widget appears when the visitor is adding an item to their cart.


  • Flyout: this widget appears as soon as the visitor arrives on your website. It’s quite discreet and can be displayed on either right or left corner.


  • On-exit pop-up: this pop up appears when the visitor is about to leave your website. You can try to retain them by encouraging them to win a discount.


  • Wheel: a small wheel appears on the right or left side of the page and becomes bigger as the user approaches it. Once the wheel is deployed, the visitor can choose to spin it in order to win something.


How do I personalize my widgets?

Once you have decided which widget you want to use, you can modify the entire design: the colors, the image, the text, and so on. With Carts Guru you can personalize your widgets very easily!



Once your widget is personalized, you can start configuring it!



Choose the widget type :

  • Slot Machine (gamification): visitors earn discounts or free delivery by playing a slot machine game.
  • Direct discount (discount + free delivery).
  • No discount (ex: newsletter subscription).

Always offer something to your users if you want them to give their contact details in return 🙂

Next, when you use gamification, you can manage the discount distribution: for example, 85% chance of losing + 15% chance of winning. Don’t forget: the goal is to recover contact details, not distribute discounts 😉

Once you choose your gamification strategy, you should take into account the time lapse trigger. The widget automatically appears every time the user visits your website if there’s no time lapse configuration. We recommend setting a 24 hours time lapse in order to not affect the user experience on your website.

The last step and the most interesting one is the information you want to collect. Facebook opt-in, the phone number or the email? It’s possible to collect all 3 of them; but, that’s not the best strategy. Most of the time, combining Facebook Messenger Opt-in + the phone number or the Facebook Messenger Opt-in + the Email is an intelligent strategy. This way, the user won’t take too much time filling in the information.

NB: Facebook just announced that the default state of the checkbox plugin will be unchecked. Starting from the 9th of April 2019, the pre-checked state won’t be enabled anymore. But, don’t worry! Our multi-channel widgets have high opt-in rates because visitors take actions willingly, such as spinning a Wheel to win a discount. Furthermore, these multi-channel widgets also allow you to collect visitors’ emails and phone numbers.


Different type of widgets enables you to customize their strategy based on how visitors usually interact with your e-commerce website and the industry that you are in. No doubt, widgets play a big role in converting more unidentified visitors into identified visitors and then into paying customers. To understand more about our widgets and where to find them, visit our knowledge base here.

Is “Text Message” Part Of Your Retargeting Strategy? If Not, It Should Be!

Text Message is no longer an option. It is one of the best ways to recover abandoned carts and convert them into sales. The statistics speak for themselves… Text Message has an outstanding open rate of 98%.


We have created a short case study highlighting interesting insights comparing Text Message/Email channels.


Industry-Wide Case Study By Carts Guru

Based on Carts Guru industry-wide recent data, the average cart value for all industries is about €141.25. The average Text Message conversion rate of 20% in comparison to 10% for Email.

Nonetheless, there is no “one for all’ channel when it comes to retargeting strategies, therefore it’s important to evaluate and combine various channels.

The industry-wide unique Click-Through Rate (CTR), which is a very important metric- is 24% for Text Message in comparison to Email which has a CTR of 20%.

That’s why Carts Guru has decided to develop a new widget, that allows e-commerce businesses to recover Phone numbers of unidentified visitors, providing consent to do so by visitors themselves.


Text Message Opt-In Widget, Our New Feature!

We are delighted to add a new widget feature to our multi-channel retargeting solution: the Text Message Widget!

Facebook Messenger and Email opt-in widgets are a very effective way to collect opt-ins from non-identified visitors. But based on our feedback, we developed the Text Message feature in order to retarget non-identified visitors, whilst maintaining an excellent experience for everyone.

In this case, the visitor simply has to enter its phone number to play.

Now we will present you 3 real industry-specific examples.


Industry Examples



Fashion is the “rockstar” when it comes to converting visitors through the Text Message channel. Its average cart value is €105.83, with an amazing 28% Text conversion rate whilst Email converted 10%.

Text Message CTR statistics are also very impressive, with 25% CTR.

On the other hand, it is important to note that the average purchase duration is 28 minutes. It is important to maintain the customer engaged shortly after abandoning the cart. 3 to 5 touchpoints are recommended, often targeting impulsive and emotionally driven purchases as a way to convert the customer.


The Automotive industry has superb Text Message conversion rates. The average cart value is around €138.21, and its Text conversion rate close to 92%. Email, on the other hand, 10%.

Text Message Unique CTR 27.5%, and Email 21% CTR.

The average purchase period is undefined since the range of products and services offered are very broad. It is recommended to have up to 7 touchpoints for accessories below €200.

The buyer journey is more extensive for products/services above that price and so 4 touchpoints at maximum are advised for an effective retargeting strategy.

Sport and Outdoor

Our Sport and Outdoor customers have greatly benefited from the Text Message opt-in widget, with an average cart value of €160. Its Text Message conversion rate is 24% in comparison to Email 8%. There is a large contrast here.

This is also evident with the CTR conversion rates for Text Message 28%, and Email 21.5%.


Conclusion : 

The buyer journey is more extensive for certain products above that average cart value price, so around 3 touchpoints are recommended for an effective retargeting strategy.

No doubt, Text Message widget has excellent performance resulting in more buyers and elevating revenue for your business.

Nevertheless, when it comes to multi-channel retargeting strategies, it is important to note that some channels are more effective in some industries than others. Therefore it is vital to evaluate and combine various before deciding your business strategy.

If you want to learn more about our opt-in widgets and what they can do for your business, visit our website. 

Did you know that with our Customer Identification technology you can discover who your non-identified visitors are? 👏

Read more on our blog post!

We're hiring a Social Media & Content Specialist! If you're good with words and know how to charm an audience, apply below 😉

We're hiring! Join our fast growing startup in Barcelona as a Community & Growth Hacker!

Do you have issues recovering abandoned carts? Our multi-channel widgets can help you bring back those lost visitors.

Find out more on our blog! #abandonedcarts

Thanks @42SiliconValley! #weHire Looking for cool heads who make difference
#SaaS #startups #growth

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Did you know that with our Customer Identification technology you can discover who your non-identified visitors are? 👏

Read more on our blog post!

We're hiring a Social Media & Content Specialist! If you're good with words and know how to charm an audience, apply below 😉

We're hiring! Join our fast growing startup in Barcelona as a Community & Growth Hacker!

Do you have issues recovering abandoned carts? Our multi-channel widgets can help you bring back those lost visitors.

Find out more on our blog! #abandonedcarts

Thanks @42SiliconValley! #weHire Looking for cool heads who make difference
#SaaS #startups #growth

Load More...