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Louise Blosfelds-Hayes

E-commerce Inspiration

CCPA vs GDPR: The key differences and how to make sure you're compliant
By Louise Blosfelds-Hayes on January 13, 2020

Since the internet was created in the late 1960’s, it has managed to operate somewhat outside of the law. After decades of this “wild west of the internet”, it seems we’re entering a...

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E-commerce Inspiration

How To Run A Successful Post-Holidays Marketing Campaign
By Louise Blosfelds-Hayes on January 7, 2020

The holidays are a wonderful time for many retailers. Shopping in the last quarter represents about 20% of a store’s annual sales - and, in 2019, things are looking even better for...

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E-commerce Inspiration

How To Get Online Reviews And Testimonials From Happy Customers
By Louise Blosfelds-Hayes on January 2, 2020

Social proof is a powerful marketing tool that all e-commerce businesses should leverage. When customers recommend your products to others, they inspire trust in your company and help to...

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E-commerce Inspiration

Your New Years Marketing Strategy: How To Bring Customers Back In 2020
By Louise Blosfelds-Hayes on December 20, 2019

Want to send 2019 out with a bang and start 2020 off on the right foot? Developing a New Year's marketing strategy is an excellent way to begin. Whether you want to clear out old stock...

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E-commerce Inspiration

Top 3 E-commerce Marketing Trends For 2020
By Louise Blosfelds-Hayes on December 19, 2019

A new decade means new trends. There’s no doubt about it: 2020 is set to be an exciting year for e-commerce marketing. According to the World Advertising and Research Centre (WARC),...

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E-commerce Inspiration

Christmas Marketing Ideas For E-commerce Businesses
By Louise Blosfelds-Hayes on December 17, 2019

Are you feeling the Christmas spirit yet? The holidays are just around the corner, Santa’s elves are working overtime and, for e-commerce store owners, there’s a lot of new business to...

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