Optimize Facebook Ads to Recover Abandoned Carts

 

A multi-channel retargeting strategy is key to reaching customers and recovering abandoned shopping carts. But the key word here is strategy: a well-thought-out retargeting campaign makes the most out of each channel’s strengths. Carts Guru’s new Facebook ads optimization feature helps businesses leverage the power of social media and get the most out of their Facebook advertising budget.

 

 

So how does it work?

Without Facebook optimization….

You find yourself with multiple abandoned shopping carts. You build a multi-channel retargeting strategy to draw customers back: email, SMS retargeting, phone calls to big-stakes customers, Facebook advertising. You cast your net wide and you implement everything at once to reach as many customers as possible. You convert quite a few abandoned carts, but when the two-week campaign is over, your Facebook advertising bill makes you do a double-take…

…versus with Facebook optimization.

Facebook optimization works on the principle of segmentation. Instead of launching all your channels at once, you’ll start off with an email campaign. This costs you nothing, and the customers who convert via this channel are removed from the campaign target audience. A win for your budget and your ROI. You continue your campaign with the other retargeting channels you’ve defined until you’ve whittled down your remaining baskets as far as possible. Then, you launch Facebook ads to target those customers, and only those customers. The end result is Facebook ads tailored to the customers they’re likely to convert and a more manageable budget.

Check out Carts Guru’s Facebook Optimization feature

Remember, you’re charged for Facebook advertising by the day and by volume. So every ad counts – and every ad costs. Carts Guru’s comprehensive retargeting platform is the only abandoned cart solution to offer Facebook optimization. Try it today!

Did you know that with our Customer Identification technology you can discover who your non-identified visitors are? 👏

Read more on our blog post! https://t.co/iAQGbIx45D

We're hiring a Social Media & Content Specialist! If you're good with words and know how to charm an audience, apply below 😉

https://t.co/1YsnuDpimj

We're hiring! Join our fast growing startup in Barcelona as a Community & Growth Hacker!

https://t.co/SKI8sT4wmg

Do you have issues recovering abandoned carts? Our multi-channel widgets can help you bring back those lost visitors.

Find out more on our blog! #abandonedcarts
https://t.co/f70f7UgxkW

Thanks @42SiliconValley! #weHire Looking for cool heads who make difference
#SaaS #startups #growth https://t.co/1qrd8uKvxQ

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Did you know that with our Customer Identification technology you can discover who your non-identified visitors are? 👏

Read more on our blog post! https://t.co/iAQGbIx45D

We're hiring a Social Media & Content Specialist! If you're good with words and know how to charm an audience, apply below 😉

https://t.co/1YsnuDpimj

We're hiring! Join our fast growing startup in Barcelona as a Community & Growth Hacker!

https://t.co/SKI8sT4wmg

Do you have issues recovering abandoned carts? Our multi-channel widgets can help you bring back those lost visitors.

Find out more on our blog! #abandonedcarts
https://t.co/f70f7UgxkW

Thanks @42SiliconValley! #weHire Looking for cool heads who make difference
#SaaS #startups #growth https://t.co/1qrd8uKvxQ

Load More...