Optimize Facebook Ads to Recover Abandoned Carts

 

A multi-channel retargeting strategy is key to reaching customers and recovering abandoned shopping carts. But the key word here is strategy: a well-thought-out retargeting campaign makes the most out of each channel’s strengths. Carts Guru’s new Facebook ads optimization feature helps businesses leverage the power of social media and get the most out of their Facebook advertising budget.

 

 

So how does it work?

Without Facebook optimization….

You find yourself with multiple abandoned shopping carts. You build a multi-channel retargeting strategy to draw customers back: email, SMS retargeting, phone calls to big-stakes customers, Facebook advertising. You cast your net wide and you implement everything at once to reach as many customers as possible. You convert quite a few abandoned carts, but when the two-week campaign is over, your Facebook advertising bill makes you do a double-take…

…versus with Facebook optimization.

Facebook optimization works on the principle of segmentation. Instead of launching all your channels at once, you’ll start off with an email campaign. This costs you nothing, and the customers who convert via this channel are removed from the campaign target audience. A win for your budget and your ROI. You continue your campaign with the other retargeting channels you’ve defined until you’ve whittled down your remaining baskets as far as possible. Then, you launch Facebook ads to target those customers, and only those customers. The end result is Facebook ads tailored to the customers they’re likely to convert and a more manageable budget.

Check out Carts Guru’s Facebook Optimization feature

Remember, you’re charged for Facebook advertising by the day and by volume. So every ad counts – and every ad costs. Carts Guru’s comprehensive retargeting platform is the only abandoned cart solution to offer Facebook optimization. Try it today!

More and more awesome #SaaS #startups are cropping up in #Barcelona! Here's how @cartsguru is turning abandoned 🛒 into 💰💰💰: https://t.co/wWnFe4cKuD

There's only one way for #eCommerce businesses to combat #abandonedcarts: investing in the right #software.

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https://t.co/zVNygEYq7A

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https://t.co/H5otKY7tou

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Read more on our blog post! https://t.co/iAQGbIx45D

We're hiring a Social Media & Content Specialist! If you're good with words and know how to charm an audience, apply below 😉

https://t.co/1YsnuDpimj

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More and more awesome #SaaS #startups are cropping up in #Barcelona! Here's how @cartsguru is turning abandoned 🛒 into 💰💰💰: https://t.co/wWnFe4cKuD

There's only one way for #eCommerce businesses to combat #abandonedcarts: investing in the right #software.

We sat down with @cartsguru to talk more about their software, why SMBs can use it, and how they stand out from the competition.

https://t.co/zVNygEYq7A

Cart abandonment is still the number one challenge e-merchants face, with 68% of website visitors dropping a purchase before the finish line.

Here's 6 best practices to recover your #abandonedcarts and increase your revenue!

https://t.co/H5otKY7tou

Did you know that with our Customer Identification technology you can discover who your non-identified visitors are? 👏

Read more on our blog post! https://t.co/iAQGbIx45D

We're hiring a Social Media & Content Specialist! If you're good with words and know how to charm an audience, apply below 😉

https://t.co/1YsnuDpimj

Load More...