If you’re using a retargeting solution to bring customers back to their abandoned baskets, then you’re already well on your way to recovering lost revenue. But what if you could increase the value of that potential revenue? With Carts Guru’s brand new Product Recommendation feature you can.
Check it out: now when you send an email to remind clients they have items waiting, you can add personalized product recommendations based on their shopping history. Not only do you improve your chances of recovering that lost basket, but you can actually increase its value.
So how does it work?
When you connect your ecommerce site to Carts Guru, we analyze each customer’s purchasing history based on data collection from their visits. This allows us to make a precise prediction about what they’re likely to buy in the future, and suggest pertinent product recommendations for your retargeting campaign. You can then add those products to your email campaign with a few simple clicks.
Obviously you can’t suggest any old product to your customers. The key reason this new feature is so effective – we’ve recorded up to 15% increased upsell – is that it’s personalized. Using actual shopping behavior patterns recorded on your site, we can automatically predict how your customers are likely to behave in the future, so when you make a suggestion, it’s on target and more likely to convert.
Our Product Recommendations feature is like a booster rocket for your abandoned shopping cart campaigns. By combining personalized product recommendations with our retargeting technology, your campaigns do double duty by creating an upsell opportunity. In other words, you turn a potential lost cart into an even more valuable sale.
Try it today
Activating the Product Recommendation feature is easy. All you have to do is open a new email template and click on “Activate Production Recommendation.” Then you’re good to go!
Have you tried our Product Recommendation feature? Let us know what you think.